Packing Standards & Presentation
Minimum packing standards
Every order must meet these basic requirements:
- Sturdy outer packaging: Use boxes or mailers strong enough for the product type.
- Secure sealing: Seal all openings with strong tape to prevent tampering or spillage.
- Protective inner materials: Use padding (e.g., paper, cardboard inserts, biodegradable peanuts) to prevent movement.
- Weather protection: Ensure items are shielded from moisture, especially paper products or textiles.
- Correct labelling: Apply the courier label clearly and avoid placing tape across the barcode.
Inadequate packaging may result in rejected claims for damage, as vendors are responsible for meeting packing standards.
Presentation matters
Presentation is about more than aesthetics — it signals professionalism and care.
Best practices include:
- Using clean, undamaged materials free from branding unrelated to your shop.
- Including a neat packing slip or thank-you card.
- Keeping presentation consistent across all your orders.
- Avoiding excessive packaging that frustrates customers or appears wasteful.
Small touches like branded stickers or eco-friendly tissue paper can create a memorable unboxing experience.
Eco-friendly packaging options
Customers increasingly expect sustainable packaging. Kapsule strongly encourages vendors to use eco alternatives where possible.
Examples include:
- Recyclable mailers and boxes: Choose materials that can be widely recycled.
- Compostable bags: Ideal for clothing or soft goods.
- Paper tape instead of plastic: A durable, recyclable sealing option.
- Biodegradable fillers: Replace polystyrene peanuts with starch-based alternatives.
- Minimal packaging: Use the smallest appropriate box or mailer to reduce waste.
Some eco packaging may cost slightly more upfront, but it often builds stronger customer loyalty and repeat business.
Tips for efficiency
- Keep standard sizes of boxes and mailers in stock for faster packing.
- Train staff on correct packing techniques to avoid errors.
- Audit packaging regularly to identify cost savings and eco improvements.
- Ask for customer feedback on packaging — it can highlight opportunities for better presentation.
Over-packaging or using excessive plastic may result in negative customer feedback and reduce the perceived quality of your brand.
FAQs
1: Can I reuse packaging materials?
Yes, provided they are clean, undamaged, and professional in appearance. Remove any old courier labels before reusing.
2: Do I need branded packaging?
Not required, but professional presentation is essential. Branded materials can strengthen recognition but should remain eco-friendly where possible.
3: How much protective padding is enough?
The item should not move inside the box when shaken gently. Always test fragile goods with extra padding.
4: Are eco options mandatory?
Not mandatory, but strongly encouraged. Many customers actively choose vendors who demonstrate environmental responsibility.
5: What happens if my item is damaged in transit?
If packaging fails to meet Kapsule standards, the vendor may be liable. Ensure you use adequate materials to protect against impact and weather.
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