Using External Traffic (Social, Ads)
Approved sources of external traffic
You are encouraged to bring customers to Kapsule through legitimate, transparent methods, including:
- Social media: Share links on Instagram, Facebook, LinkedIn, TikTok, or X (Twitter).
- Paid advertising: Promote listings via Google Ads, Facebook Ads, or similar networks.
- Influencer marketing: Collaborate with bloggers, creators, or reviewers.
- Email newsletters: Include store links in promotional emails.
- Content marketing: Create blogs, guides, or videos that direct viewers to your store.
Prohibited traffic sources such as click farms, fake reviews, or misleading ads can lead to penalties or suspension.
Steps to start driving external traffic
Define your audience
Know who your ideal customers are.
Focus on the platforms where they are most active.
Set up tracking
Add UTM codes or campaign tags to your links.
Monitor traffic sources using your analytics dashboard.
Tracking codes help you see which social channels or campaigns generate the most sales.
Create engaging content
Use product lifestyle images, short videos, or testimonials.
Promote seasonal offers, limited-time deals, or featured items.
Launch campaigns
Start small with a test budget for ads.
Experiment with different messages and formats to see what converts best.
Linking directly to a specific product or promotion usually drives higher conversions than linking to your store homepage.
Measure and adjust
Review clicks, sales, and return on ad spend.
Focus on campaigns that perform best, and pause underperforming ones.
FAQs
1. Can I link from my own website to my Kapsule store?
Yes. You can promote your store or listings from your personal or business website, provided the information is accurate and complies with Kapsule policies.
2. Does Kapsule charge fees for external traffic?
No. There are no extra charges for bringing external traffic. Standard sales commissions still apply.
3. Can I run ads on any platform?
You may advertise on major platforms such as Google, Meta (Facebook/Instagram), TikTok, or Pinterest. Ads must comply with both platform rules and Kapsule’s policies.
4. How do I track success?
Use UTM links, analytics dashboards, and sales reports to see which campaigns generate sales.
5. Am I allowed to create external-only deals?
Yes, but ensure discounts comply with Kapsule’s pricing and promotions guidelines.
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